From the Port Melbourne Business Association

“Apart from providing a much needed boost of colourful promotion along the streets, the banners are one of the most effective ways of promoting our events and festivals to both locals and the thousands of people who arrive via cruise ships each year,” said Paul.

The existing light poles that stretch along the two main roads in the area had been in need of upgrading for quite some time so local business owners were delighted as they watched the new banners and tracking system being installed.

Paul Littman added, “By using our existing poles we saved money on the initial installation and moving forward, now that we can change the flags over ourselves, there will be huge cost savings compared to the older banner system and even opportunities to raise revenue through leasing the highly visible spaces to promote local business and events.”

Paul Littman
Port Melbourne Business Association